Knowledge base
Changelog
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Knowledge base
Changelog
Go back to application
Influencers
Brands
Creating the first campaignInvite influencers - Recruitment PageInvite creators and grow your teamHow to make an integration with WooCommerce or ShopifyCreate teamAudience DiscountsHow to remove influencers from your teamGroupsHow to use Content libraryHow to remove a creator from a campaignWhat is a good/relevant creator and how to evaluate a concluded campaignTracking website traffic with UTM links Extend Deadline on a CampaignHow to Download and Format an Address List from Your CampaignCommunicate effectively with influencers by using snippetsMaximize your influencer communication with Inbox filtersOne message, all Influencers: simplify campaign communicationReport a bug on DreaminfluenceExplaining the impact scoreDynamic Budget campaignsPayment SystemAdvanced AnalyticsHow to delete a campaignUGC campaignsMulti-channel campaignsContent approval

UGC campaigns

With UGC campaigns, you collaborate with creators to get content — not posts. Instead of paying influencers to publish on their own Instagram or TikTok, creators produce videos and images for your brand and upload them straight to your campaign. You get authentic user-generated content for your marketing, website and ads, without a single post going live.

How it works

  1. Create a UGC campaign. Choose UGC as your campaign type, select whether you need video, images or both, and describe the content you're looking for. Creators see your requirements both before and after they join.
  2. Creators upload their content. Participants upload videos and images directly from the app or the web — no posting to their own channels required.
  3. Review every upload. Follow each piece of content from your campaign overview. If something isn't right, creators can replace an upload, and the full revision history stays visible to both sides.
  4. Download and use the content. Once you accept a piece of content, download it and use it in your marketing and website.

Why it matters

  • ✅ Content without the posting fee — if what you really need is content, you no longer pay for reach you don't use.
  • ✅ Structured, not scattered — briefs, uploads and revisions live in the campaign, not in chat threads and email attachments.
  • ✅ Clear briefing — creators know exactly what to produce before they join, so you get usable content faster.
  • ✅ Fair and transparent — you and the creator see the same upload and revision timeline, so there's never a question about what was delivered when.

You can combine UGC campaigns with content approval to review every upload before you accept and download it. Note that dynamic pricing isn't available on UGC campaigns yet.


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