Influencer approval and rejection workflow
This article outlines our process for evaluating and deciding on influencer applications to ensure that we maintain high standards in our partnerships.
Objective:
We aim to review and respond to influencer applications within 24 hours to ensure an efficient and timely process.
1. Initial Screening
Application Reception: Influencer applications are received through our platform.
Automatic Validation: Our system initially checks if the applicant meets basic criteria:
- Age: 18+
- Content: Minimum 25 posts
- Followers: 1,000+
- Activity: Recent post within the last 30 days
- Age: 18+
- Content: Minimum 25 posts
- Views: 1,000+ average views
- Activity: Recent post within the last 30 days
Preliminary Sorting: Applicants who do not meet these requirements are automatically rejected.
2. Detailed Review
- Manual Assessment: A team member reviews the profiles that pass the initial screening, focusing on:
- Content Quality: Evaluating the quality and consistency of the content.
- Follower Authenticity: Checking for signs of fake followers and ensuring a genuine engagement rate.
- Engagement Metrics: For TikTok, special attention is given to the average views per video.
3. Approval Criteria
To be approved, influencers must meet the following criteria:
- Age: 18+
- Account Maturity: No newly created accounts
- Activity: Consistent posting and established presence
- Content: High-quality and engaging
- Followers: Genuine, with a minimum of 1,000
TikTok
- Age: 18+
- Account Maturity: No newly created accounts
- Activity: Consistent posting and established presence
- Content: High-quality and engaging
- Engagement: Strong average view count per video
4. Final Decision
Approval: If all criteria are met, the influencer is approved, and a confirmation email is sent to welcome them to the platform.
Rejection: If the criteria are not met, the application is declined, and a rejection email is sent, outlining the reasons.