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Influencers
Brands
Creating the first campaignInvite influencers - Recruitment PageInvite influencers - Discover creatorsInvite influencers - Brand matchingAutomated Payment compensationAutomated Payment compensation - FAQHandling payouts upon completed CampaignHow to make an integration with WooCommerce or ShopifyCreate teamAudience DiscountsHow to remove influencers from your teamGroupsHow to use Content libraryHow to remove a creator from a campaignWhat is a good/relevant creator and how to evaluate a concluded campaignTracking website traffic with UTM links Extend Deadline on a CampaignHow to Download and Format an Address List from Your CampaignThe Dreaminfluence WalletCommunicate effectively with influencers by using snippetsMaximize your influencer communication with Inbox filtersOne message, all Influencers: simplify campaign communication

Tracking website traffic with UTM links

Even though influencer marketing is strongest in top-funnel, sometimes you may wanna be able to get insights into how much traffic influencer marketing is generating for you.
We have a feature that helps you with this. It's important to note that UTM tracking can be under-attributing because of browsers and extensions that block tracking.

Under your campaign settings/under creation you have the option to "require link in posts"

By inserting a link here we will set up a unique link for each influencer joining the campaign - using that link will redirect the customers to the link you inserted in this field. Only influencers joining after enabling the feature will get the task and link.

Important to be noted here is that linking is limited on both Instagram and TikTok. In stories, it's possible to correctly link to your site but typically the link will be used in the bio. For example by having a linktree tooling that the link will be on.

Because of click tracking - this can be seen on the campaign after enabled, we use a link shortener to make it quicker for the influencer to share the link. This could for example look like this: https://dreaminf.lu/fFzZSOYPK4
Following the link we get forwarded to

https://dreaminfluence.com/?
utm_source=dreaminfluencers&
utm_medium=instagram&
utm_id=3XEPywt09.ZLO602UrYL&
utm_campaign=Copy%20of%20sefes&
utm_content=dream.rasmus.bug

From your analytics tool on your website, you can use these tags to see what comes from your Instagram campaigns, which influencer, and which campaign.

The specification of the UTM is the following:

utm_source will always be dreaminfluencers
utm_medium will depending on the campaign be instagram or tiktok
utm_campaign will be the campaign name
utm_content will be the influencers username
 

If you have an analytics setup with order tracking as well, you can now also see to some extent what revenue which influencer has been attributing to.

 

Example in google analytics

Typically the utm properties will be called something similar in your analytics tool.

For example, looking into traffic acquisition in Google Analytics. You can access this by going to

  1. Reports
  2. Acquisition
  3. Traffic Acquisition
  4. Clicking on the header of the first column in the table
  5. You are now able to pick the different dimensions.

Depending on if you have picked traffic acquisition or user acquisition, the naming will change a little. But looking at just the non-descriptive part of the medium name, could be Session source, Session Campaign, and so on.

Using that information you will be able to search and see the needed information. For example, picking Session Campaign, the test campaign used earlier on will now appear with traffic analytics, 5 users, total of 6 sessions.

 

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