Dynamic Pricing campaigns

What is Dynamic Pricing?

Dynamic Pricing is our new way of making influencer campaigns fairer, more efficient, and results-driven. Instead of setting a single fixed fee per influencer, brands can now set an overall campaign budget—and influencers are compensated based on the predicted impact they will generate.

This means your budget automatically flows to the creators who drive the most value for your brand, ensuring stronger ROI and fairer rewards for influencers who deliver high-quality results.

How does Dynamic Pricing work?

Dynamic Pricing is powered by the Impact Score, which measures an influencer’s performance and relevance across multiple factors like engagement, reach, demographics, consistency, and authenticity.

Here’s how the system works in practice:

Set your budget
The brand decides on a total campaign budget (for example, €5,000).

Activate and approve influencers
Influencers apply to the campaign with a suggested price based on their estimated impact. You can then approve the influencers you want to join your campaign until the budget is used up.

Measure performance
Each piece of content the influencers post receives an Impact Score, reflecting its real performance and audience fit.

Distribute compensation
At the end of the campaign, the total budget is distributed across influencers based on the agreed price per influencer.

Why does it matter?

✅ Fairer for influencers
Creators are rewarded for the actual value they bring, not just follower count or negotiation skills. This motivates higher-quality, more authentic content.

✅ Smarter for brands
Budgets go further by automatically aligning spend with results. No more overpaying for underperformance.

✅ Data-driven & transparent
Compensation is tied to clear, measurable performance indicators. Both brands and influencers can see how rewards were calculated.

✅ Scales effortlessly
Instead of managing dozens of individual negotiations, brands set one budget and let the system handle fair distribution.

A new way to run campaigns

Dynamic Pricing changes the game for influencer marketing:

Brands no longer have to guess the “right price” for each influencer.

Influencers are motivated to create authentic, engaging content that truly resonates.

Everyone wins because rewards match impact.

Questions?

Please do not hesitate to contact your influencer marketing specialist if you have any questions.