Invite influencers - Brand matching
Brand matching - How to
Once you have established your team, you will have access to our innovative tool called "Brand Matching." This tool streamlines the process of inviting multiple influencers by eliminating the need for manual, individual profile invitations.
Brand Matching empowers you to invite a significant number of influencers simultaneously, saving you time and effort. With this tool, you can set specific criteria to refine your search, including:
- Number of influencers you want to be presented with.
- Targeted countries for your campaign.
- Preferred gender of the influencers.
- Average age range of your target audience.
- Up to two specific interests of your target audience.
When you have set your criterias, click on βfind matchesβ
Upon defining your criteria, the tool will present you with the desired number of matches.
The top recommendation will be the best match, followed by subsequent recommendations in order of compatibility.
In the right side, you can see how many of the profiles you are presented to, who are on Instagram, TikTok or both. Then you can also see the audience age, what country the audience is in and what their interests are.
How to check if the creators profile, fits your brand and criterias
To check out a profile, to see if the profile is relevant to your brand, you can simply click on the profile's picture/name, and from there you will be presented with the following:
- The creator's full name, gender, and age.
- The number of followers the creator has on Instagram and/or the average views they have on their TikTok profile.
- Next, you will be able to see statistics for Instagram and/or TikTok, including:
Instagram: Number of followers, engagement rate, average age group of the profile's followers, the number of Instagram campaigns the creator has participated in on the platform in the previous months. Then you will be presented with "Instagram Demographics" - the primary age group of the followers, the countries the followers come from, whether the followers are predominantly women or men, and which cities the followers are primarily from.
Finally, you will be presented with selected content that the creator has posted on Instagram.
If the creator has TikTok:
You will be presented with Expected views and Avg. views. Next, the number of TikTok campaigns the creator has participated in on the platform in the previous months. Finally, you will be presented with selected content that the creator has posted on TikTok.
Remove a profile:
If the profile matches your preferences and criteria, you simply move on to the next profile.
If the profile does NOT match your preferences and criteria, and you do not wish to invite them to your team, you can click "remove" at the bottom of the profile. This will ensure that when you have reviewed all the profiles and clicked "remove" on those you do not wish to collaborate with, they will NOT be invited when you have gone through the entire list of creators.
How to invite creators:
Once you have reviewed the profiles and removed the ones you do not wish to invite, the next step is to click on the purple button at the bottom right corner that says "Invite xx creators now."
When you click on this button, you will invite all the creators that you have NOT removed.
So, when you have clicked the invite button, you have hereby invited a group of relevant creators at once - from here, the next step is simply to wait for them to accept the invitation and automatically become part of your team.