Content approval

With content approval, you review and approve content before it goes live. Turn it on for any campaign — it's available on all campaign types, not only UGC — and creators submit their content as drafts for your review instead of posting right away.

How it works

1. Require approval on your campaign. When creating or editing a campaign, enable content approval and describe what you'll be looking for. Creators see your expectations before and after joining.
2. Creators upload drafts. Instead of posting directly, participants upload their content for your review.
3. Approve or request changes. Give feedback directly on a submission and creators upload a revised version, as many rounds as needed. The whole loop stays on the platform — no email or DM ping-pong.
4. Approved content goes live. Once you approve, the creator posts. You both see the same status at every step, from first upload to posted.

Why it matters

• ✅ A compliance safeguard — review guidelines and disclosure requirements while content is still a draft, before the creator posts.
• ✅ Quality before reach — catch off-brand or low-quality content while it's still a draft, not after it's live.
• ✅ Feedback where the work is — comments, revisions and approvals live on the content itself, not scattered across inboxes.
• ✅ One shared status — you and the creator always see the same stage: uploaded, in review, changes requested, approved or posted.

Content approval is optional per campaign — enable it where review matters, skip it where speed does. It pairs naturally with UGC campaigns when you're collecting content for your own channels.